Tata Motors has achieved a major milestone with its compact SUV, the Tata Punch, crossing 6 lakh units in production in less than four years. Launched in October 2021, the Punch has quickly risen to become one of India’s most preferred SUVs and even emerged as the country’s highest-selling car in 2024.

Designed to make the SUV experience accessible to a wider audience, the Punch pioneered the sub-compact SUV segment in India. Its strong performance across metropolitan cities and smaller towns highlights its widespread popularity among first-time buyers, young professionals, families, and rural consumers.

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said the Punch represents the spirit of a confident, aspirational India. “Crossing the 6 lakh milestone is more than a production achievement—it reflects the trust of over six lakh Indians. The Punch has become the natural first choice for many first-time buyers and has redefined expectations from an entry-level SUV. With the ‘India Ki SUV’ campaign, we celebrate not just the numbers but the customers who made this journey possible,” he said.

Key Highlights of Tata Punch’s Success :-

Around 70% of Punch ICE buyers are first-time car owners.

Women drivers form 25% of Punch.ev owners, drawn to its compact yet elevated design.

Ownership spans Tier 1 (24%), Tier 2 (42%), and Tier 3 (34%) cities, reflecting strong nationwide penetration.

A Category Leader :- Since its debut, the Punch has reshaped the compact SUV segment with its distinctive styling, robust performance, and 5-star safety rating. Available in Petrol, CNG, and EV options, it holds :-

36% share of Tata Motors’ passenger vehicle sales

38% market share in the sub-compact SUV segment (FY25)

15% year-on-year growth

20+ automotive awards

5-star safety ratings across ICE (Global NCAP) and EV (Bharat NCAP)

In 2024, the Punch also became the highest-selling car in India, underscoring its universal appeal and strong brand connect.

“India Ki SUV” Campaign Launched :- To mark the 6 lakh milestone, Tata Motors has introduced the “India Ki SUV” campaign. The initiative highlights real stories of families, youth, and adventurers for whom the Punch has become a part of their daily lives. The campaign underlines the car’s role as a symbol of aspiration, empowerment, and modern mobility.

With its strong safety credentials, bold design, and wide powertrain options, the Tata Punch continues to dominate the compact SUV space. Tata Motors views the model as a lasting symbol of innovation and Indian ingenuity as it builds on this momentum.