Tata Motors has rolled out a festive campaign in Kerala ahead of Onam, offering major benefits and flexible financing plans across its passenger and electric vehicle range. The initiative, titled “Kerala Comes Together with Tata Motors,” is valid from July 25 to September 30, 2025.

Under the offer, customers can avail benefits of up to ₹2 lakh, along with priority delivery for vehicles booked during the festive period. The company has also partnered with financial institutions to introduce consumer-friendly payment options, including:

Balloon schemes with low initial EMIs

Step-Up plans that align payments with rising income

Low EMI options starting at ₹100 per lakh for the first three months

Six-month financing on accessories, service repair, AMC, and extended warranties for EV buyers

As part of the campaign, Tata Motors has released a regional film featuring the popular Malayalam song “Nada Nada” by Avial. The film celebrates everyday moments leading up to Onam and highlights the emotional connection between families and their vehicles.

Speaking on the launch, Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said that Kerala has always been a key market for the company. He added that the festive offers are designed to enhance the buying experience through attractive pricing, easier finance, and swift delivery.

To strengthen customer support during the festive season, Tata Motors has expanded its service footprint in the state. The company now operates 83 workshops with over 1,200 service bays across 62 cities, along with a dedicated EV battery repair centre, Tata.ev stores, and roadside assistance services.

Festive Benefits by Model

ICE Vehicles

Tiago – up to ₹60,000

Tigor – up to ₹60,000

Altroz – up to ₹1,00,000

Punch – up to ₹65,000

Nexon – up to ₹60,000

Curvv – up to ₹40,000

Harrier – up to ₹75,000

Safari – up to ₹75,000

Electric VehiclesTiago.ev – up to ₹1,00,000

Punch.ev – up to ₹85,000

Nexon.ev – up to ₹1,00,000

Curvv.ev – up to ₹2,00,000

Existing Tata.ev owners get an additional ₹1 lakh discount on the Harrier.ev and ₹50,000 on the Curvv.ev as part of a loyalty programme. All offers include cash, exchange, and loyalty benefits.

The campaign aims to tap into Kerala’s festive buying sentiment and position Tata Motors as a key part of Onam celebrations. The company says the initiative blends cultural relevance with customer-focused benefits, making new vehicle ownership more accessible this season.