To mark India’s 79th Independence Day, skoda Auto Volkswagen India Private Limited (SAVWIPL), in partnership with SaveLIFE Foundation, announced the successful completion of its Zero Fatality Corridor project on the Agra–Etawah–Chakeri stretch of National Highway 19 in Uttar Pradesh.

Launched in November 2022, the initiative aimed to improve one of the country’s most dangerous highway sections through a holistic approach built around the 4Es of road safety — Engineering, Enforcement, Emergency Care, and Education. The effort has reduced road crash fatalities by 7.5% compared to the baseline year, directly benefiting over 7.2 lakh daily commuters.

Over 16,000 engineering risks were assessed, and more than 7,000 were fixed.

Safety upgrades included crash barriers, pedestrian improvements, and speed calming measures.

Electronic enforcement systems and locally relevant signage were installed to reduce violations.

Trauma care support was strengthened with training for more than 300 first responders in Basic Trauma Life Support.

Over 150 commercial drivers received training in anticipatory driving practices.

To spread awareness, the campaign used community-focused outreach, including 13 billboards, dhaba branding, and pamphlets in both Hindi and English to guide commuters on safer road use.

Piyush Arora, Managing Director & CEO of SAVWIPL, said the initiative reflects the company’s larger vision of safety beyond vehicle design. “Our Made-in-India models have earned full 5-star safety ratings, but our responsibility doesn’t end with the car. The NH-19 Zero Fatality Corridor shows that when engineering, enforcement, training, and awareness come together, lives are saved. This impact strengthens our vision of an India where independence also means the freedom to travel without fear”.

This is SAVWIPL’s second project of its kind. Its previous effort on the Mumbai–Pune Highway led to a 61% reduction in fatalities. With successful strategies now integrated into government systems, the NH-19 model is being seen as a scalable blueprint for improving road safety nationwide.