MINI India has introduced its new ‘Mod My MINI’ customisation programme, giving owners an extensive range of factory-backed personalisation options for the MINI Cooper and MINI Countryman families. The programme is designed around MINI’s long-standing philosophy that no two MINIs should look the same, allowing customers to create a car that reflects their individual style.

The programme allows customers to customise both brand-new and existing MINI vehicles, with personalisation extending across several exterior elements. Owners can modify components such as the roof, mirror caps, spoilers and brake calipers, while choosing from a curated selection of original MINI accessories, paints and decals.

One of the biggest highlights is the sheer variety available. MINI says customers can choose from more than 100 classic MINI paint shades, alongside multiple exclusive thematic decals and genuine MINI accessories. Together, these choices create more than 2.5 million possible combinations, giving owners considerable freedom to build a distinctive-looking MINI.

According to Hardeep Singh Brar, President and CEO, BMW Group India, the programme puts the design experience directly in the hands of MINI owners. He described personalisation as an important part of the brand’s identity, with the new initiative intended to give customers greater freedom to define the visual character of their vehicles.

MINI is also offering additional reassurance for customers opting for official decals. All decals installed through the programme come with a 24-month warranty from the date of installation, helping maintain the premium finish associated with the brand.

Interested customers can contact their nearest MINI Authorised Dealer to explore the complete range of available customisation options, check part availability and begin creating their personalised vehicle. MINI currently has 17 sales touchpoints across 16 Indian cities, while its service network extends to 51 touchpoints across 36 cities through the wider BMW Group India aftersales network.

For MINI enthusiasts, the ‘Mod My MINI’ programme adds another layer of exclusivity to the ownership experience, combining factory-backed accessories and visual personalisation with the freedom to create a MINI that is genuinely individual.