Tata Motors has launched the new Curvv Series X in India, expanding its SUV Coupé lineup with more features, technology, comfort and safety. Prices start at ₹9.99 lakh.

Tata.Cars has launched the Curvv Series X, strengthening the value proposition of what the company describes as India’s first SUV Coupé. The new range combines the Curvv’s distinctive SUV Coupé styling with SUV performance, premium features, comfort and Tata’s Safety Dome, with prices starting at ₹9.99 lakh. 

The Curvv Series X range is offered in multiple personas, including Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+, along with #DARK editions on select variants. The Pure X starts at ₹10.99 lakh, while the Pure X+ is priced from ₹11.79 lakh. The Creative X+ starts at ₹12.90 lakh, while the range-topping Accomplished X+ starts at ₹18.49 lakh. 

Tata Curvv Series X: Key Features

The entry-level Smart X focuses on comfort, convenience and safety, featuring R-Comfort Seats with passive ventilation, R17 Aero Style Wheels, flush door handles, multi-drive modes, six airbags, ESP, ABS with EBD, LED lighting, a digital instrument cluster and Reverse Guide Parking Assist. 

Moving to the Pure X and Pure X+, buyers get a 10.25-inch HARMAN infotainment system with wireless Android Auto and Apple CarPlay, six-speaker audio, automatic climate control, cruise control, push-button start and auto-fold ORVMs. The Pure X+ additionally gets plush leatherette seats and R17 diamond-cut alloy wheels, while the #DARK edition brings blacked-out styling elements. 

The Creative X+ adds an AeroView voice-assisted panoramic sunroof, 360° 3D surround-view camera with Blind View Monitor, R18 diamond-cut alloys and twin 10.25-inch displays. 

At the top, the Accomplished X and X+ bring an L2 ADAS suite, ventilated front seats, powered driver’s seat, ambient lighting, JBL audio, wireless charging, connected-car technology and Alexa integration. The X+ also gets a gesture-controlled powered tailgate. 

Tata Curvv Series X Price List