Ferrari Universo Ferrari India 2026: A Celebration of the Prancing Horse

Ferrari has brought its immersive Universo Ferrari exhibition to New Delhi for the first time, creating a platform to celebrate the Italian marque’s heritage, motorsport legacy, design philosophy and growing relationship with India. The exhibition opened on 17 October 2026 at Yashobhoomi, India International Convention and Expo Centre, and is scheduled to welcome the public until 1 November 2026. 

Universo Ferrari Makes Its Indian Debut

The fifth edition of Universo Ferrari follows earlier showcases in Italy, Australia, South Korea and Thailand. Designed as an immersive journey through the world of the Prancing Horse, the exhibition brings together Ferrari’s road cars, racing achievements, historic models and future-facing technologies.

Visitors can explore dedicated areas highlighting Ferrari’s current sports car range, motorsport activities, Ferrari Classiche heritage programme and Tailor Made personalisation service. The showcase also features Ferrari Luce, representing the marque’s next chapter in electric mobility and design innovation.

A Showcase of Ferrari’s Automotive Legacy

The exhibition features several significant models from Ferrari’s portfolio, including the 849 Testarossa, Purosangue, 12Cilindri, Amalfi Spider and F80 supercar. These vehicles reflect the brand’s approach to combining performance engineering, distinctive styling and Italian craftsmanship.

Motorsport remains central to Ferrari’s identity, and the Racing area celebrates the competitive spirit that has shaped the company over decades. The Classiche section, meanwhile, pays tribute to historic Ferraris that continue to influence the marque’s design and engineering philosophy.

Another notable highlight is Ferrari Hypersail, the company’s sailing project, which is being showcased in Asia for the first time. Its presence reflects Ferrari’s ambition to explore performance and innovation beyond the automotive world.

Strengthening Ferrari’s Connection with India

Universo Ferrari also reflects the company’s efforts to build stronger relationships with Indian customers, enthusiasts and emerging creative talent. A special journey involving 25 Ferraris covered approximately 1,800 kilometres from Mumbai to New Delhi, passing through Vadodara, Udaipur, Jaipur and Agra.

Ferrari’s India-focused Tailor Made project, developed with students from the National Institute of Design, further connects Italian automotive design with Indian creativity. The initiative explores ten city-inspired digital configurations across the Ferrari 12Cilindri and Purosangue.

With Universo Ferrari, the marque brings together its past, present and future while celebrating the cultural connection between Italy and India. The exhibition underlines Ferrari’s continued commitment to engaging with the country’s growing community of luxury automotive enthusiasts.