KIA INDIA, a leading mass-premium automobile manufacturer, has announced the appointment of Mr. Atul Sood as its new Senior Vice President – Sales & Marketing, effective July 11, 2025. He will report to Mr. Joonsu Cho, Chief Sales Officer, KIA INDIA, and will lead the brand’s nationwide sales strategy and operations.

Mr. Sood brings nearly three decades of experience in the automotive industry to KIA, having most recently served as President and Director at TOYOTA Mobility Solutions and Services India (TMSS). His proven expertise in pan-India business growth, dealer network expansion, and customer-centric innovations positions him as a key leader in strengthening KIA’s position in the Indian market and driving its next phase of growth.

Prior to joining KIA, he held senior roles at TOYOTA KIRLOSKAR MOTORS and TOYOTA MOTOR ASIA PACIFIC. He holds a PGDM in Marketing from Symbiosis Centre for Management & HRD (SCMHRD, Pune) and a Bachelor’s Degree in Mechanical Engineering from Thapar Institute of Engineering & Technology.

Commenting on the appointment, Mr. Gwanggu Lee, Managing Director & CEO of KIA INDIA, said :- We are thrilled to welcome Atul Sood to the KIA INDIA family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction. We look forward to his leadership in driving the next phase of our growth journey

Expressing his excitement, Mr. Atul Sood said :- I am delighted to join KIA INDIA at such a dynamic phase of its evolution. KIA has established itself as a forward-thinking and customer-focused brand. Its commitment to innovation and customer delight resonates deeply with me. I look forward to working with the team to deliver exceptional value and drive sustainable growth across the country.

Mr. Sood is a respected leader in the automotive industry, known for driving innovation and growth across renowned brands. With his visionary approach and operational expertise, he is set to further accelerate KIA INDIA’s sales transformation.