Renowned for its legacy in luxury automotive retail, Infinity Group extends its expertise to horology and fine jewellery with Infinity Timeless, a new chapter in India’s evolving luxury landscape.

Infinity Group, one of India’s most respected names in luxury automotive retail, has announced its foray into the world of luxury watches and fine jewellery with the launch of Infinity Timeless. The new venture marks a milestone in the Group’s luxury portfolio, establishing two elegant retail destinations in Chennai and Ahmedabad.

With a legacy of excellence representing iconic automotive marques such as Bentley, BMW, Lamborghini, McLaren, Ducati, MINI, and Porsche, Infinity Group now channels its deep expertise and refined customer service ethos into the domain of fine timepieces and jewellery.

Luxury redefined in Chennai and Ahmedabad

In Chennai, Infinity Timeless has opened a landmark multi-brand boutique on Anna Salai, the city’s premier luxury and business corridor. The expansive double-height space features five globally celebrated maisons — Rolex, Chopard, Franck Muller, Tudor, and Damiani — under one elegant roof. Designed to deliver an immersive and refined retail experience, the store reflects Infinity’s commitment to craftsmanship, authenticity, and curated elegance.

In Ahmedabad, Infinity Timeless has established an equally distinguished boutique within the regal ITC Narmada, one of the city’s most iconic luxury destinations. The store presents Rolex and Damiani, blending horological precision with artisanal jewellery in an atmosphere of timeless sophistication.

Both boutiques have already received an enthusiastic response from collectors and first-time buyers alike, reflecting India’s growing appetite for fine craftsmanship and elevated retail experiences.

From cars to complications: A natural evolution

For nearly two decades, Infinity Group has been synonymous with luxury, representing the world’s finest automotive brands with an unwavering focus on excellence, authenticity, and personalised service. The launch of Infinity Timeless marks a natural evolution — an extension of the same values into a new sphere of luxury retail.

India’s relationship with luxury is evolving, and Infinity has been part of that story for many years,” said Lalit Choudary, Chairman and Managing Director of Infinity Group. “With Infinity Timeless, we’re deepening that connection by introducing the world’s most exceptional timepieces and jewellery to discerning audiences. It’s a privilege to associate with maisons that stand as the epitome of horological excellence and that have transformed jewellery making into an art form. We look forward to bringing Rolex, Chopard, Franck Muller, Tudor, and Damiani closer to our customers and continuing to shape India’s luxury landscape.”

A vision for the future of luxury retail in India

As India’s luxury watch and jewellery market continues to grow year after year, Infinity Timeless aims to bridge the gap between international brands and Indian connoisseurs through thoughtfully designed spaces, authentic partnerships, and exceptional customer experiences.

With strong foundations in Mumbai, Delhi, Pune, and Indore through its automotive retail network, Infinity Group now plans to expand Infinity Timeless to other key cities, reinforcing its vision of offering a complete and holistic luxury experience under one distinguished name.

Showroom locations

Infinity Timeless Ahmedabad
Lobby Level Retail, ITC Narmada, Judges Bungalow Road, IIM Vastrapur, Ahmedabad, Gujarat 380015

Infinity Timeless Chennai
Ground Floor, Nawalgaria Tower, Old No. 486 / New No. 443, Anna Salai, Nandanam, Chennai, Tamil Nadu 600035