The all-new Kia Seltos enters the Indian market with a pricing strategy that clearly targets a wide range of SUV buyers. Instead…
The all-new Kia Seltos enters the Indian market with a pricing strategy that clearly targets a wide range of SUV buyers. Instead of pushing buyers towards a single high-spec variant, Kia has structured the lineup in a way that allows customers to choose exactly how much technology, comfort and safety they want to pay for.
With prices starting at ₹10.99 lakh (ex-showroom) and extending up to ₹19.49 lakh, the new Seltos positions itself as both an accessible upgrade from smaller SUVs and a fully loaded, tech-heavy premium offering at the top end.
All-New Kia Seltos – Ex-showroom price table (India)
| Variant | Price |
|---|---|
| HTE | ₹10.99 lakh |
| HTE (O) | ₹12.09 lakh |
| HTK | ₹13.09 lakh |
| HTK (O) | ₹14.19 lakh |
| HTX | ₹15.59 lakh |
| HTX (A) | ₹16.69 lakh |
| GTX / X-Line (A) | ₹18.39 lakh |
| GTX (A) / X-Line (A) with ADAS Pack | ₹19.49 lakh |
All prices are ex-showroom, India.
What these prices mean for buyers
The HTE and HTE (O) variants sit at the entry point of the Seltos range and are aimed at buyers stepping up from hatchbacks or compact SUVs. These trims focus on delivering the Seltos’ design, space and road presence at a competitive starting price.
The HTK and HTK (O) variants form the core of the lineup. They offer a balanced mix of comfort features, technology and styling upgrades, making them well suited for family use and daily commuting without entering premium pricing territory.
Moving higher, the HTX and HTX (A) variants introduce a more upmarket experience with advanced features and improved safety tech. These trims are likely to appeal to buyers who want a premium feel while still keeping the price under control.
At the top of the range, the GTX and X-Line variants, especially those equipped with the ADAS Pack, represent the most fully loaded versions of the Seltos. With pricing reaching ₹19.49 lakh, these variants offer the highest level of technology, safety and styling available in the lineup.
Price strategy at a glance
By spreading the Seltos range across multiple trims and option packs, Kia ensures that buyers are not forced into unnecessary upgrades. Whether the priority is affordability, feature value or advanced driver assistance systems, the all-new Seltos offers a clearly defined price point for every requirement.
Final thoughts
The all-new Kia Seltos doesn’t rely on a single headline price to make its case. Instead, it uses a wide, carefully structured variant lineup to appeal to a broad audience. From the ₹10.99 lakh HTE to the ₹19.49 lakh ADAS-equipped top spec models, the Seltos offers flexibility that few rivals can match.
For buyers considering a mid-size SUV in 2026, understanding this price spread is key and it’s clear that Kia has priced the new Seltos to remain one of the strongest contenders in the segment.