In February 2026, Audi India unveiled My Auras, a revolutionary in-car experience platform designed to transform every journey into a personalised and emotionally engaging experience. Integrated through MyAudi Connect and compatible Audi vehicles, My Auras blends technology, comfort, and lifestyle into one seamless interface.

With intelligent control over lighting, music, temperature, massage, and airflow, Audi aims to redefine what luxury means inside a car making every drive calm, energetic, or celebratory based on the driver’s mood.

FIRESIDE MODE CREATES A WARM AND IMMERSIVE CABIN EXPERIENCE

One of the most striking features of My Auras is the Fireside Mode, which transforms the cabin into a warm, relaxing space. Inspired by the comfort of sitting beside a fireplace, this mode uses amber ambient lighting and soothing music to create a cozy atmosphere.

It is ideal for evening drives, winter journeys, and moments when drivers want to relax after a long day.

MULTI-MOOD INTERFACE FOR COMPLETE PERSONALISATION

My Auras allows users to choose from multiple pre-designed moods such as Chill, Relax, Fireside, Euphoria, Republic Day, and My Vibe. Each mode automatically adjusts multiple vehicle systems with a single tap.

This intelligent integration removes the need to manually change individual settings, offering a smooth and effortless driving experience.

Key Functions Include:

• Ambient lighting control
• Music synchronisation
• Climate adjustment
• Seat comfort settings
• Aromatisation and ventilation

CHILL MODE BRINGS CALM AND FOCUS TO EVERY DRIVE

For drivers who prefer a peaceful and distraction-free environment, Chill Mode delivers cool blue lighting and soft audio tones. This mode helps reduce stress and improves focus during long drives and traffic-heavy commutes.

By creating a serene environment, Audi ensures that drivers remain comfortable and mentally relaxed behind the wheel.

SMART TECHNOLOGY POWERED BY APPLE MUSIC AND MYAUDI CONNECT

My Auras is seamlessly integrated with Apple Music, allowing playlists to automatically match selected moods. Whether it is energetic tracks for road trips or soft melodies for night drives, the system curates music intelligently.

Through MyAudi Connect, users can control My Auras from their iPhones or directly through the vehicle’s infotainment system, ensuring effortless access and convenience.

INTELLIGENT COMFORT WITH SEAT, CLIMATE, AND MASSAGE CONTROLS

My Auras goes beyond lighting and music by offering adaptive comfort features that respond to user preferences.

These include:

✅ Seat heating and cooling
✅ Massage functions
✅ Climate control optimisation
✅ Ventilation management
✅ Aromatisation

Together, these features ensure that every journey remains comfortable, regardless of weather or driving conditions.

LEADERSHIP VISION: CREATING MEANINGFUL DRIVING EXPERIENCES

Speaking about the launch, Balbir Singh Dhillon, Brand Director, Audi India, highlighted that My Auras reflects Audi’s philosophy of Vorsprung durch Technik.

He emphasised that modern customers seek experiences that adapt to their lifestyle, and My Auras delivers exactly that transforming vehicles into personalised living spaces on wheels.

WIDE COMPATIBILITY ACROSS AUDI’S PREMIUM PORTFOLIO

My Auras is compatible with several models across Audi’s Indian lineup, including:

• Audi A Range
• Audi Q Range
• Audi e-tron Range
• Audi RS Performance Range

Supported models include Audi A4, Q3, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron. The feature is available for MY24 onwards vehicles and is currently designed for iOS users.

CONCLUSION: A NEW ERA OF EMOTIONAL AND INTELLIGENT DRIVING

With My Auras, Audi India has introduced a new dimension to luxury driving—one that focuses on emotion, comfort, and personalisation. By combining intelligent technology with lifestyle-focused design, Audi has successfully elevated the in-cabin experience.

From warm Fireside themes to calming Chill modes and festive customisation, My Auras ensures that every journey feels special, intentional, and memorable.

For luxury car buyers in India, this innovation sets a new benchmark in personalised mobility.