Hyundai Motor India Limited (HMIL) has unveiled a new brand campaign ahead of the ICC Women’s T20 World Cup 2026, celebrating the growing influence of women’s cricket in India. The campaign stars Indian cricket icons Smriti Mandhana and Jemimah Rodrigues and highlights the passion, determination, and achievements of women cricketers.

Building on the success of Hyundai’s previous ICC Men’s T20 World Cup campaign, “Deewane India Ka Deewana Humsafar,” the new initiative focuses on the remarkable rise of women’s cricket and the increasing support it receives from fans across the country.

The campaign film carries a bold message, “We took ‘gentle’ out of the game,” challenging the traditional perception of cricket as a “gentleman’s game.” Through powerful storytelling and impactful visuals, Hyundai showcases the resilience, skill, and competitive spirit of women athletes who continue to redefine the sport and inspire millions.

Speaking on the campaign launch, Virat Khullar, Head of Marketing at Hyundai Motor India Limited, said that sports have the power to unite communities, inspire dreams, and create meaningful connections. He added that Hyundai is proud to support women’s cricket and celebrate players like Smriti Mandhana and Jemimah Rodrigues, who are breaking stereotypes and motivating the next generation of athletes.

As an ICC Premier Partner, Hyundai will continue to engage cricket fans through digital content, fan experiences, and targeted outreach initiatives throughout the Women’s T20 World Cup 2026. The company aims to strengthen its emotional connection with cricket enthusiasts while promoting the growth of women’s cricket globally.

Hyundai Motor Company recently partnered with the International Cricket Council (ICC) as a Premier Partner for global tournaments from 2026 to 2027. The partnership includes exclusive matchday activations, in-stadium branding opportunities, interactive fan zones, and innovative digital engagement programs.

With this latest campaign, Hyundai reinforces its commitment to empowering athletes, supporting cricket at every level, and celebrating the passion that unites millions of fans worldwide.