Audi has officially expanded its premium SUV portfolio with the global debut of the all-new 2027 Audi Q9 and the performance-focused SQ9.…
Audi has officially expanded its premium SUV portfolio with the global debut of the all-new 2027 Audi Q9 and the performance-focused SQ9. Positioned above the Q7, the new flagship SUV is Audi’s largest production model yet, offering three rows of seating, cutting-edge technology and a luxurious cabin. The Q9 is expected to arrive in India during the second quarter of 2027 through local assembly, while the SQ9 will serve as the performance flagship of the lineup.
FLAGSHIP DESIGN AND PREMIUM CABIN
The Audi Q9 features a bold new design with an illuminated Singleframe grille, Digital Matrix LED headlights and curved digital OLED tail-lamps. Measuring over 5.3 metres in length, it offers Audi’s most spacious cabin to date with seating for up to seven passengers. Buyers can also opt for second-row captain’s chairs for a more premium six-seat configuration. Inside, the SUV gets premium wood trim, a panoramic sunroof, a triple-screen digital dashboard, Bang & Olufsen 4D audio system, wireless charging, ventilated and massaging front seats, and an AI-powered voice assistant with ChatGPT integration.
POWERFUL ENGINE OPTIONS
| Model | Engine | Power | 0-60 mph |
|---|---|---|---|
| Audi Q9 | 2.9L Twin-Turbo V6 | 429 bhp | 4.9 sec |
| Audi SQ9 | 4.0L Twin-Turbo V8 | 591 bhp | 3.8 sec |
The Q9 comes standard with quattro all-wheel drive, an 8-speed Tiptronic automatic transmission and adaptive air suspension. The SQ9 adds rear-wheel steering, a rear-biased quattro system and an electronically controlled rear differential for sharper handling and enhanced driving dynamics.
ADVANCED TECHNOLOGY AND SAFETY
Audi has equipped both SUVs with the latest generation of Digital Matrix LED lighting, Level 2 driver assistance systems, automatic parking, a 360-degree camera and hands-free partial automated driving on approved highways. Automatic soft-closing doors, customizable OLED lighting signatures and over-the-air connected services further enhance the ownership experience.
PRICE AND MARKET POSITION
The 2027 Audi Q9 carries a starting price of $87,700 in international markets, while the performance-oriented SQ9 starts at $118,000. Both SUVs will compete against premium rivals such as the BMW X7, Mercedes-Benz GLS and Range Rover. With luxurious interiors, powerful engines and advanced technology, Audi’s new flagship SUVs are designed to strengthen the brand’s position in the global luxury SUV segment and are expected to become key additions to its future lineup.