Now upgrade to 17-inch and above Yokohama tyres with zero-cost EMI starting at just ₹1,807/month.

In a move to make premium tyre upgrades more affordable and convenient for Indian motorists, Yokohama India has introduced the ‘Easy Drive’ No-Cost EMI Program. This strategic initiative is aimed at addressing the growing demand for larger, high-performance tyres, especially among SUVs and premium passenger cars.

The announcement comes shortly after Yokohama began manufacturing 20-inch tyres locally in India, marking a significant step in catering to the evolving needs of the Indian automotive market.

To facilitate this new offering, Yokohama India has partnered with Bajaj Finance Ltd. (BFL), one of the country’s leading providers of EMI financing solutions. Under the Easy Drive Program, customers purchasing 17-inch and above Yokohama tyres can now opt for a 6-month no-cost EMI plan, with monthly instalments starting at just ₹1,807.

Speaking about the initiative, Gaurav Mahajan, Head of Marketing at Yokohama India, said, “The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety.”

He added, “By making premium tyres more accessible, we’re reinforcing our commitment to delivering an enhanced driving experience and supporting consumers in their journey to upgrade their vehicles with quality components.”

The Easy Drive No-Cost EMI Program covers Yokohama’s renowned tyre ranges including the ADVAN, Geolandar, and BluEarth series—products that are engineered to offer superior grip, durability, and performance across diverse road conditions.

This EMI facility is now available across Yokohama Club Network (YCN) stores and key retail partners nationwide, making it easier for customers across India to upgrade to premium tyres without financial strain.

With this latest initiative, Yokohama India strengthens its position as a brand focused on innovation, customer convenience, and performance-driven products tailored for the Indian market.