Swiss luxury watchmaker TAG Heuer has introduced the fourth collaboration with Gulf Oil by unveiling the new TAG Heuer Formula 1 Automatic Chronograph x Gulf. Inspired by one of motorsport’s most recognisable racing liveries, the limited-edition timepiece combines mechanical precision with the iconic blue and orange colours that have defined endurance racing for decades. Designed for collectors and racing enthusiasts alike, the watch captures the spirit of speed, performance and engineering excellence while remaining unmistakably modern.

THE LEGACY OF GULF RACING

The collaboration celebrates Gulf’s rich motorsport heritage, whose distinctive blue and orange racing colours became famous on legendary endurance racing machines and gained worldwide recognition through classic racing events such as Le Mans. The partnership between TAG Heuer and Gulf reflects their shared commitment to precision, performance and innovation. The latest edition continues that relationship by transforming racing history into a contemporary mechanical chronograph.

DESIGN INSPIRED BY THE RACETRACK

The new Formula 1 Automatic Chronograph features a striking black opalin dial accented by Gulf’s signature blue and orange vertical stripes. A blue running track surrounds the dial, while three chronograph counters maintain a clean motorsport-inspired layout. Skeletonised hour and minute hands improve legibility and add a technical appearance. Every design element has been carefully developed to echo the visual identity of professional racing cars while ensuring the watch remains practical for everyday wear.

LIGHTWEIGHT TITANIUM CONSTRUCTION

Built around a 44mm sandblasted Grade 2 titanium case, the chronograph balances durability with exceptional comfort. A forged carbon tachymeter bezel enhances the sporty appearance while showcasing a unique surface pattern on every piece. Black DLC-coated pushers, an orange-accented screw-down crown and an engraved Gulf logo on the caseback reinforce the watch’s racing character. Water resistance is rated at 200 metres, making it suitable for both daily wear and active lifestyles.

MECHANICAL PERFORMANCE MEETS EXCLUSIVITY

Powering the watch is TAG Heuer’s trusted Calibre 16 automatic chronograph movement, delivering reliable timekeeping and precision expected from the Formula 1 collection. Completing the package is a sandblasted Grade 2 titanium bracelet with a folding clasp for a secure fit. The watch is presented in exclusive Gulf-themed packaging and will be limited to just 1,000 pieces worldwide, making it a highly desirable collector’s edition for enthusiasts of both luxury watches and motorsport.

AVAILABILITY

The TAG Heuer Formula 1 Automatic Chronograph x Gulf will be available from July 3, 2026, in selected global markets. Combining Swiss craftsmanship, premium materials and one of racing’s most iconic colour schemes, this limited-edition chronograph stands as a fitting tribute to motorsport history while continuing TAG Heuer’s enduring connection with the world of racing.