MINI India has strengthened its presence in the Delhi NCR market by appointing Deutsche Motoren as its second dealer partner in the region. The new MINI showroom in Noida brings BMW and MINI together under one roof, giving customers a premium destination to experience MINI’s distinctive design, spirited driving character and lifestyle-focused appeal.

MINI EXPANDS ITS PRESENCE IN DELHI NCR

Located at H Block, Sector 63, Noida, Uttar Pradesh, the new facility marks another step in MINI India’s expansion across an important premium automobile market. According to BMW Group India, Delhi NCR is a key region with customers who value individuality, progressive design and premium experiences.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said the appointment of Deutsche Motoren will help widen MINI’s reach and strengthen customer engagement in the region. Deutsche Motoren is a longstanding BMW Group India partner and will now offer BMW and MINI under one roof.

NEW NOIDA SHOWROOM BRINGS BMW AND MINI TOGETHER

The new MINI showroom has been designed as a contemporary brand space where customers can explore MINI’s iconic design, urban personality and premium retail experience. The facility will display two MINI vehicles, allowing visitors to experience the brand’s design, craftsmanship and driving character up close.

Digital tools and personalised product consultations will help customers explore the MINI range, while a dedicated lifestyle accessories zone will showcase MINI merchandise and accessories. The facility will also follow BMW Group’s quality standards across sales, service and business systems.

DEUTSCHE MOTOREN TO STRENGTHEN MINI’S CUSTOMER REACH

Deutsche Motoren said the new showroom will provide customers in Delhi NCR with an engaging environment to discover MINI’s products and lifestyle. With BMW and MINI operating under one roof, the facility is positioned as a broader BMW Group premium retail destination in Noida.

The appointment expands MINI’s dealer network in Delhi NCR while giving customers another location to experience the brand’s products and services. The new showroom is expected to strengthen MINI’s connection with customers and enthusiasts in the region.

WHAT THIS MEANS FOR MINI IN INDIA

The addition of Deutsche Motoren as MINI India’s second dealer partner in Delhi NCR strengthens the brand’s retail presence in one of the country’s key premium automotive markets. With BMW and MINI together in Noida, customers now have a dedicated destination to explore MINI’s vehicles, accessories and lifestyle experience.