German watchmaker brings together international media, retail partners and watch enthusiasts in Glashütte, highlighting new timepieces, advanced manufacturing technology and traditional craftsmanship.

NOMOS Glashütte has concluded the seventh edition of its annual Forum in Glashütte, Germany, bringing together more than 130 guests from 22 countries for two days of watchmaking, industry discussions and an exclusive preview of upcoming releases.

Representatives from the media, content creators, retail partners and the wider watch community travelled from across the world, including Mexico, the United States and China. The gathering reflected the growing international presence of the German watchmaker and its continued focus on combining traditional watchmaking expertise with modern manufacturing capabilities.

NOMOS Glashütte Strengthens Its International Presence

The increasingly global nature of the Forum mirrors the brand’s expanding reach, particularly in markets such as the United States and China. According to NOMOS CEO Uwe Ahrendt, the event offered guests an opportunity to understand the craftsmanship and manufacturing processes behind the company’s watches.

Over the past two years, NOMOS has invested approximately €3 million in new machinery. These investments are intended to improve production efficiency, strengthen manufacturing independence and maintain the quality standards associated with its timepieces.

Inside NOMOS Glashütte’s Watchmaking Facilities

A key part of the two-day programme was a series of visits to NOMOS’s watchmaking facilities in Glashütte. Guests explored the company’s Chronometry facilities, as well as a specialised production site responsible for manufacturing components for its in-house movements.

The visits highlighted how precision engineering and advanced equipment are becoming increasingly important to contemporary mechanical watchmaking.

Recent investments include a new cleaning system, two wire electrical discharge machining (EDM) machines, a jewel-setting machine with sorting equipment and a new milling centre. The latter combines several manufacturing steps into a single process, helping reduce energy consumption while improving precision.

The production site was already CO₂-neutral, and the latest equipment further supports the company’s efforts to adopt more efficient manufacturing methods.

Eleven New Watches Previewed at the Forum

Beyond manufacturing, the seventh Forum also offered an early look at NOMOS Glashütte’s upcoming watch collection. The brand presented eleven new watches scheduled for introduction by the end of the year.

Among the highlights was the Club Sport neomatik Worldtimer dark, which launched on the second day of the Forum. The model was followed by the introduction of new Metro models in ice blue, scheduled for launch on 8 October.

The Metro date power reserve ice blue is particularly notable for featuring the new DUW 4701 hand-wound movement, adding another development to the brand’s in-house movement portfolio.

The advance presentation allowed international guests to experience the new timepieces ahead of their wider introduction, reinforcing the Forum’s role as a meeting point for product development, industry communication and watchmaking expertise.

Artificial Intelligence and Traditional Craftsmanship

The Forum also explored developments beyond mechanical watchmaking. Media expert Matthias Wesselmann addressed the growing influence of generative artificial intelligence on purchasing behaviour in the watch industry.

His session examined how retailers, content creators and journalists can respond to changing consumer habits as AI becomes increasingly relevant to product discovery and purchasing decisions.

A contrasting perspective came from Berlin-based master gilder Michelle Sachs, one of a small number of master gilders worldwide. She shared insights into the techniques, challenges and traditions of working with gold, offering guests a closer understanding of a specialist craft rooted in centuries of artisanal knowledge.

Together, the sessions highlighted the relationship between technological change and traditional craftsmanship, two subjects that continue to shape the wider luxury industry.

A Meeting Point for the Global Watch Community

The seventh Forum NOMOS Glashütte demonstrated how the brand is building international relationships while remaining closely connected to its manufacturing roots in Glashütte. By combining factory visits, new watch presentations and discussions on emerging industry trends, the event offered a broader perspective on the business and culture of contemporary watchmaking.

For NOMOS Glashütte, the Forum is more than a product showcase. It provides an opportunity to bring together the people who communicate, distribute and collect its watches while demonstrating the precision engineering and craftsmanship behind each timepiece.

As the luxury watch industry continues to evolve, the event reinforces the importance of maintaining traditional expertise while embracing new technologies, production methods and international perspectives.