Amazon India has reported a six-fold increase in two-wheeler sales during its Great Indian Festival 2026, highlighting the growing popularity of online vehicle purchases in the country. With customers increasingly turning to digital platforms to research, compare and purchase their next vehicle, the festive shopping event has witnessed strong demand across electric scooters, everyday commuters and premium motorcycles.

According to the company, two-wheeler sales on Amazon.in have grown 6x compared to the platform’s average-day pace since the beginning of the Great Indian Festival 2026. Interestingly, customers from non-metropolitan cities are driving a significant share of this growth, contributing more than 60% of overall two-wheeler sales.

Cities including Surat, Kota, Visakhapatnam, Bhubaneswar, Prayagraj, Nellore, Warangal, Amritsar, Ludhiana, Belagavi, Kanpur and Bhilwara have emerged as key contributors to the growing demand.

Electric Two-Wheelers and Everyday Commuters Drive Sales

Electric two-wheelers are gaining momentum during the festive season, recording an 8x increase compared to their average-day sales pace. Brands such as Chetak and Ampere are contributing to the growing interest in electric mobility, reflecting an increasing preference for electric scooters for everyday commuting.

The everyday commuter segment has recorded even stronger growth, reaching 13.5x its average-day pace. Meanwhile, premium motorcycles have registered 2.5x growth, with buyers showing interest in more powerful and versatile motorcycles.

Popular brands driving the sales momentum include Hero MotoCorp, Bajaj Auto, Chetak, Ampere, Triumph and KTM. Amazon has also recently expanded its two-wheeler selection with brands such as TVS Motor, Flying Flea and Ultraviolette.

Dhanteras Offers on Electric Scooters, Motorcycles and Commuter Bikes

With Amazon Great Indian Festival 2026 continuing through Dhanteras and Diwali, customers can explore more than 200 two-wheeler models across different categories.

Some of the highlighted offerings include:

Electric Two-Wheelers

• Bajaj Chetak C3503 – ₹1,25,698
• Ampere Magnus G Max – ₹1,02,999

Premium Motorcycles

• KTM 390 Adventure – ₹2,86,740
• KTM Duke 250 – ₹2,26,649
• Triumph Speed 400 – ₹2,35,327

Everyday Commuters

• Hero MotoCorp HF Deluxe – ₹59,477
• Hero MotoCorp Passion+ i3S – ₹81,413
• Hero MotoCorp Destini – ₹90,019
• Bajaj Pulsar N160 – ₹1,43,765

According to the press release, motorcycles from Hero MotoCorp and Bajaj Auto start at ₹44,207, with discounts of up to ₹13,250. Scooters from Hero MotoCorp start at ₹54,159, with discounts of up to ₹7,750.

Electric two-wheelers from Ampere, Chetak and other brands start at ₹44,750, with discounts of up to ₹14,750.

Premium motorcycles from KTM, Triumph, Ultraviolette, TVS and other brands start at ₹1,04,890, with discounts of up to ₹26,250.

Affordable Financing and Bank Discounts for Buyers

Amazon is also offering financing options to make two-wheeler purchases more accessible during the festive period.

Through Amazon Pay Shopping Loan, eligible customers can purchase two-wheelers with monthly EMIs starting at ₹2,350 for tenures of up to 24 months. The offer includes zero processing fees and zero paperwork.

Additional benefits include:

• 10% instant discount on HDFC Bank Credit Cards and EASYEMI on Card.
• Up to ₹9,000 discount on eligible bank credit and debit cards.
• Up to ₹3,000 savings through coupons.
• Up to ₹7,000 savings with Amazon Pay UPI.
• 5% cashback of up to ₹12,000 on eligible loan purchases, credited 14 days after delivery.

Amazon Pay ICICI Bank Credit Card customers can also receive additional cashback, while Amazon Pay Later users are eligible for 10% cashback on qualifying purchases.

Amazon Automotive Store Records 2.2x Growth

The festive shopping momentum is also extending beyond vehicle purchases. Amazon.in’s Automotive Store has recorded 2.2x growth compared to its average-day pace, as customers invest in vehicle safety, accessories and maintenance products.

The platform brings together more than one lakh automotive products from over 200 brands across categories such as helmets, riding gear, dashcams, GPS trackers, tyre inflators, engine oil, pressure washers and car care accessories.

Highlighted products include the Vega Crux Dual Visor Flip Up Motorcycle Helmet, Qubo Dashcam Pro 4K, Portronics Vayu Cop 6-in-1, Bombay Musk Icy Breeze Luxury Car Perfume and SEZNIK Vacuum Cleaner.

AI-Powered Shopping Tools Enhance the Buying Experience

Amazon is also using artificial intelligence to simplify vehicle and automotive accessory discovery.

Its conversational shopping assistant, Rufus, helps customers compare products, explore personalised recommendations, check price history and receive deal alerts. Customers can also use Lens AI to search for products visually by uploading or capturing photographs.

Other features include AI-generated review highlights, Quick Learn, Buying Guides and Part Finder. The latter helps customers identify compatible automotive accessories and spare parts across more than one lakh products in over 20 categories after selecting their vehicle through Amazon Garage.

Commenting on the performance, Aman Deep Lohan, Director, Home, Kitchen and Outdoors, Amazon India, said that this year’s Great Indian Festival has been particularly exciting for two-wheelers, with more customers researching and comparing vehicles on Amazon.in. He also highlighted the company’s focus on product selection, guided discovery, financing options and AI-powered shopping tools.

Online Two-Wheeler Shopping Gains Momentum in India

The six-fold increase in two-wheeler sales highlights the growing role of e-commerce platforms in India’s automotive retail landscape. The contribution of non-metro markets, in particular, points towards expanding digital purchasing behaviour beyond major metropolitan cities.

With electric scooters, commuter motorcycles and premium bikes all recording growth, the festive season reflects demand across multiple segments of India’s two-wheeler market.

As online platforms continue to improve vehicle discovery, financing and accessory compatibility, digital channels are becoming an increasingly important part of the two-wheeler buying journey.