Citroën India has officially kicked off celebrations for the brand’s 108th anniversary, marking over a century of automotive innovation, customer-centric design, and mobility solutions. The month-long campaign brings exciting offers, service benefits, and immersive dealership experiences for customers across India.

Founded in 1919 by André Citroën, the French automobile manufacturer has built a global reputation for pioneering engineering, distinctive design, and practical mobility solutions. As the brand enters its 108th year, Citroën continues to strengthen its presence in India with a focus on accessible innovation, comfort-led mobility, and localized manufacturing.

Speaking on the occasion, Kumar Priyesh, Director of Automotive Brands at Stellantis India, highlighted the company’s commitment to delivering world-class engineering tailored to Indian consumers. He emphasized that Citroën’s Smart Car Platform plays a crucial role in enhancing localization, affordability, and customer satisfaction while maintaining global quality standards.

The anniversary celebration is being conducted across all Citroën dealerships in India from June 4 to June 30, 2026. Customers visiting dealerships during this period can take advantage of several exclusive benefits designed to enhance ownership experiences.

Key highlights of the 108th anniversary campaign include limited-period offers across the Citroën SUV range, special discounts on periodic maintenance services, and a 10.8% discount on accessories, merchandise, and value-added services. The company is also rewarding customers through referral benefits and exciting giveaways. Additionally, customers who had scheduled maintenance appointments on June 4 received a surprise waiver on labor charges.

Citroën’s journey over the last 108 years has been defined by continuous innovation and a strong focus on human-centric mobility. Today, the brand operates in more than 100 countries and offers a diverse portfolio ranging from city mobility solutions to SUVs and commercial vehicles, many of which are available with electric and hybrid powertrains.

As Citroën looks toward the future, the company remains committed to delivering comfort, innovation, practicality, and sustainable mobility solutions while expanding its footprint in the Indian automotive market.

With attractive anniversary offers and customer engagement initiatives, Citroën’s 108-year celebration serves as both a tribute to its rich heritage and a glimpse into its future ambitions.