BKT Tyres has launched a new campaign titled “Sound of BKT” during India’s ongoing Men’s T20 cricket season, aiming to move beyond traditional sponsorships and build stronger emotional connections with young consumers. The Mumbai-based tyre manufacturer, officially known as Balkrishna Industries Ltd., is leveraging its long-standing association with cricket to create a more interactive and culturally driven… Continue reading BKT Tyres turns T20 cricket sponsorship into a participative cultural movement